The world of social media is going paws-itively wild for pet influencers, and India is no exception.
The world of social media is going paws-itively wild for pet influencers, and India is no exception.
From playful Labradors to charming indie dogs, these furry stars are capturing hearts and reshaping marketing strategies.
In 2025, pet influencers have become a booming trend, carrying forward the momentum of the last couple of years.
Brands continue to tap into influencer authenticity and niche appeal to connect with pet-loving audiences.
This piece explores the rise of pet influencers in India, their growing impact, and why they’re the next big thing in the digital marketing landscape
Before we delve into the world of pet influencers, it’s crucial to understand the context of India’s rapidly growing pet care industry.
The pet care market in India is experiencing steady growth, with projections indicating a surge from $569.4 million in 2022 to a staggering $1,932.6 million by 2030. According to Decipher Market Research Agency, this growth follows a compound annual growth rate (CAGR) of approximately 16.5%.
This explosive growth is a reflection of the changing dynamics in Indian households, where pets are increasingly seen as integral family members.
As the pet care market expands, so does the influence of our furry friends on social media.
Platforms like Instagram Reels and YouTube Shorts have become the perfect stage for these charismatic creatures to showcase their personalities and antics.
A 2023 survey by Morgan Stanley revealed that a whopping 74% of Instagram users are actively engaging with Reels, highlighting the immense potential for pet influencers to capture audience attention.
The short-form video format of Reels and Shorts is ideally suited for pet content.
These platforms allow pet owners to create engaging, bite-sized videos that perfectly capture those adorable moments that make us all go “aww.”
The algorithms of these platforms favor creative and engaging content, giving pet influencers a unique advantage in reaching wider audiences.
According to data from Qoruz, an influencer marketing tech platform, there are currently 1,205 active pet influencer accounts in India with more than 1,000 followers each.
These accounts garner on average 12,000 likes and more than 130,000 views per post.
The increasing popularity of pet influencers can be attributed to their ability to provide light-hearted, engaging content that resonates with a broad audience.
During the COVID-19 pandemic, many individuals turned to social media for comfort and entertainment, leading to a significant rise in pet adoptions and the subsequent sharing of pet-related content.
This trend has continued post-pandemic, with pet influencers maintaining a strong presence online.
India is home to several popular pet influencers who have amassed thousands of followers and collaborated with major brands.
These furry stars are not just accumulating followers; they’re fostering engaged communities with impressive engagement rates.
Here are some of the most notable ones:
While follower counts are impressive, it’s the engagement rates that truly showcase the influence of these pet stars.
Some pet influencers with smaller followings boast engagement rates as high as 10.61%, far surpassing many human influencers.
This high level of interaction makes them invaluable for brands looking to connect with dedicated pet-loving communities.
Pet influencers have carved a niche in the digital space due to their unique charm and genuine appeal.
Their ability to connect with audiences emotionally and authentically has made them a growing phenomenon.
Here’s why they’re so popular:
Brands have recognized the deep connections these pet influencers have with their audiences.
Collaborations between brands and pet influencers vary based on follower count. Influencers with less than 10,000 followers often receive free products in exchange for content, while those with larger followings can command fees ranging from ₹10,000 to ₹40,000 per post.
A breakdown of how it works:
Pooja Yadav, a 39-year-old from Ahmedabad, has seen her Labrador Yana amass over 15,600 followers on Instagram (@yana_thelabrador).
Yadav’s latest collaboration with a major pet care brand generated an income of ₹4,000 per post, showcasing the monetization potential of pet influencers.
Several brands in India are actively collaborating with pet influencers to enhance their marketing strategies and connect with pet-loving audiences. Here are some notable examples:
These collaborations highlight the growing trend of brands recognizing the influence of pet personalities in reaching and engaging with dedicated pet-loving communities.
While the pet influencer trend is booming, it’s not without its challenges:
Creating engaging, high-quality content isn’t as simple as it might appear. It requires:
The pet influencer phenomenon, while growing, is still in its infancy in India compared to Western countries.
Pet influencers typically earn less than their human counterparts, even with similar followings.
Despite the growth, the pet influencer industry in India faces challenges such as content quality, posting frequency, and the unpredictability of pets’ moods.
Additionally, earnings for pet influencers are generally lower compared to human influencers with similar follower counts.
Nevertheless, the bond between pets and their owners, combined with the engaging content they produce, suggests a promising future for pet influencers in India’s digital marketing landscape.
The future looks bright for pet influencers in India.
As more pet parents embrace this trend, we can expect to see even more creative and engaging content.
Brands, especially in the pet care industry, are likely to increase their investments in pet influencers, recognizing their ability to connect with niche audiences.
What started as just adorable photos of pets has turned into a powerful way to connect with people.
In conclusion, the rise of pet influencers in India reflects a broader global trend where animals play a significant role in digital content creation and marketing.
As the industry matures, it will be interesting to see how these furry influencers continue to shape consumer behavior and brand strategies.
For over three decades, Technopak has been helping brands scale their businesses through strategic retail solutions, enabling them to navigate industry shifts and unlock new growth opportunities.
If you’re looking for expert guidance to expand your brand’s presence and impact, we’re here to help.
