PACKAGED FOODS
Technopak serves the complete value-chain of packaged foods – from farm to the plate, in both B2C and B2B markets, across categories – fruits & vegetables, staples, dairy & eggs, bakery, condiments, beverages (alcoholic & non-alcoholic), snack foods and meats, poultry & seafood. In this sector, the company’s consulting services encompass three primary heads, viz. market assessment & strategy, implementation assistance, digital adoption.
The market assessment and strategy entails assisting companies assess the market opportunity and develop a sound business strategy which takes into account market opportunities, entry barriers, competitive intensity, product offerings, manufacturing and inputs, developing business plan and undertaking expansion exercises.
The production and consumption of packaged foods has witnessed a seismic shift in the pandemic as masses work from home and there remains skepticism over dining out amid mobility curbs and virus concerns. Companies have also innovated to domesticate their portfolio which appeals to the local palate. Influencing the sector are also factors such as saving time through ready to eat, frozen savouries, instant delicacies, dry fruits, traditional mixtures with foreign twist and improvized snacks Key triggers in the prevailing consumption environment include rolling out of of new food safety standards such as package information and colour coding and EPR goals remaining in the pipeline
KEY SERVICE AREAS
MARKET ASSISTANCE &
STRATEGY
- Opportunity assessment
- India entry strategy/market entry strategy
- Competitive assessment
- Product mix
- Manufacturing and sourcing
- Business plan development
- Business expansion plan
IMPLEMENTATION
ASSISTANCE
- Feasibility studies and business planning
- Technology/machinery selection
- Product selection and development
- Construction management support
- Project management consulting
DIGITAL ADOPTION
/ D2C
- Contextualize digital transformation journey
- Technology option evaluations across the value chain
- Technology vendor partnerships
BESPOKE
RESEARCH
- Research support for public market listing
- Impact assessment studies
- Evaluation of sector trends and shifts
- Sector reports for industry bodies
- Customer segment analysis
- Market opportunity mapping
CONSUMER
INSIGHTS
- Eating out and calling in trends
- Cognitive AI-led research and insights
- Locational consumer intelligence