India's Coffee Landscape: Ankur Bisen's Perspective on Market Growth

There is obvious curiosity around the growth of the coffee market in India, one of the world’s largest tea-drinking nations. Ankur Bisen, Senior Partner & Head – Consumer, Food & Retail at Technopak Advisors, who is also an esteemed retail analyst, provides thought-provoking insights in a recent Financial Times article. He astutely notes that the market for coffee is “restricted by geographies, incomes, and households” – a nuanced observation that highlights the challenges and opportunities in India’s diverse socio-economic landscape. As international coffee chains like Starbucks aim to expand their footprint, understanding these local market dynamics becomes crucial. Dive into the article to gain more insights from Ankur’s expert analysis. 

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