Here’s what Ankur Bisen, Technopak Advisors’ senior partner and head, retail, consumer products and food holds on the abiding legacy of brand Cinthol from the house of Godrej Consumer Products Limited: “The brand has done well in terms of anticipating changes in consumer behaviour and value systems
Digital Age and Legacy Brands: Ankur Bisen on Cinthol’s Journey
Here’s what Ankur Bisen, Technopak Advisors’ senior partner and head, retail, consumer products and food holds on the abiding legacy of brand Cinthol from the house of Godrej Consumer Products Limited: “The brand has done well in terms of anticipating changes in consumer behaviour and value systems.
Today, however, with the market becoming fragmented and as diverse value systems come into play, legacy brands like Cinthol will need to explore different marketing strategies and strengthen their digital presence to remain relevant to consumers. Brand ambassador-led spaces are becoming fewer, and more companies are positioning themselves around experiences, which connect better with consumers.”
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