CONSUMER PRODUCTS
Steering Your Consumer Products Business to Unrivalled Market Dominance
Consumer Products
Extensive Expertise & Insights in the Consumer Products Sector
Leveraging over three decades of unparalleled proficiency in consumer goods consulting, Technopak has emerged as a vanguard in consumer packaged goods consulting, guiding consumer packaged goods companies through the intricate tapestry of India’s diverse market. Our consumer goods product development consulting is tailored to navigate the complexities of FMCG, consumer durables, fashion, and lifestyle sectors, ensuring your brand not only meets but exceeds consumer expectations. With a keen eye on the pulse of digital transformation and omni-channel strategies, we empower market leaders and innovative start-ups alike to seize the myriad of opportunities within the dynamic consumer products landscape.
KEY SERVICE AREAS
MARKET ASSESSMENT & GTM
Assisting companies assess the market opportunity and develop new or re-align Go-to-Market strategies for their products, including:
- Market entry strategy
- Market sizing and segmentation
- Sales growth levers
- Channel mix assessment and optimization
- Price positioning
- Gross margin mapping and improvement
- Marketing and brand positioning
- Make or buy/manufacturing and sourcing
CUSTOMER INSIGHTS
Applying holistic consumer and customer understanding to offer implementable business solutions.
- Cognitive AI led research
- Shopper insights
- Trends insights
- Design and innovation insights
- Marketing communications
- Advertising and promotions effectiveness
DIGITAL ADOPTION/ D2C
Navigate the digital landscape to appreciate its relevance for their businesses and operations and to matchmake appropriate digital solutions that serve their purpose.
- Contextualize digital transformation journey
- Technology option evaluations across the value chain
- Technology vendor partnerships
BESPOKE RESEARCH
Specific questions around policy support, advocacy, investment thesis, among others answered through grounds-up research and investigation involving stakeholders across the value chain and cognitive AI tools.
- Research support for public market listing
- Impact assessment studies
- Evaluation of sectoral trends and shifts
- Sector reports for industry bodies
- Customer segment analysis
- Market opportunity mapping
INDIA BUSINESS STRATEGY
We bring three decades of assessing the sub-continent’s landscape on Economy, Consumption, Consumer Insights, Market Structure, Political Economy Manufacturing and Technology. We work with International organizations to structure their India business – market, manufacturing and sourcing.
- Business opportunity in India and South Asia
- Aligning and customizing for the market
- Make for India & make for world assessment and strategy
- Partnerships and alliances
- Workshops on India opportunity
SUSTAINABILITY STRATEGY
Developing a sustainability strategy and action plan for clients.
- Stakeholder engagement
- Current audit/assessment
- Strategy and performance
- Implementation of sustainability goals
- Business expansion plan
CASE STUDIES
CATEGORY ENTRY STRATEGY AND IMPLEMENTATION FOR A CONSUMER DURABLE MAJOR
