In the consumer products sector, Technopak works with all categories of merchandise pertaining to household consumption across food and non-food FMCG, consumer durables & appliances, fashion & lifestyle, consumer electronics, home & building materials among others. The company has been tracking these segments in India for over two decades and has in-depth insights into key trends and market dynamics influencing the evolution of each category.
The scope of advisory work in this category has meant chronicling rapidly evolving digitization and omni-channel plays. It has also entailed working with market leaders, category champions, niche brands, investors and start-ups in this space.