Innovations

The global fashion industry is one of the most influential sectors, with its economic impact and employment figures reflecting its significance. According to a “State of Fashion 2024” report, the industry is expected to post top-line growth of 2 to 4 percent by end of 2024. This growth is anticipated despite challenges such as subdued […]

The Indian fashion industry has witnessed a striking resurgence after the pandemic, taking rapid strides towards cementing its influence on the global stage. This transformation goes beyond aesthetics, fueling economic growth with the market projected to reach $102.2 billion by the end of the year, according to Statista. In the vibrant landscape of global fashion, Indian

Gone are the days of human fashion influencers. Enter virtual models. The digital age has ushered in a new era of marketing and brand representation, with social media influencers becoming pivotal in shaping consumer preferences. However, a new trend is emerging that poses a unique challenge to human influencers: the rise of virtual models. These

India has embraced the internet with open arms, and its digital population has been growing rapidly. There are now over 600 million active internet users in the country. Social networking platforms by tech giants like Meta (formerly Facebook) and X (formerly Google) have become an integral part of everyday life for millions of Indians. Social

Celebrities are often regarded as fashion trendsetters and influencers, owing to their ability and popularity to shape and sway the preferences and choices of their fans and followers. Celebrities can influence fashion trends and brands through various mediums, such as their films, music, social media, red carpet appearances, sponsorships, and collaborations. This is captured in

AI in the Fashion-Verse: How AI is transforming the Indian fashion industry, with unique use cases and challenges. Learn from Technopak, the experts in AI innovation for fashion. Read now!

Lab grown diamonds are diamonds that are created in a laboratory using advanced technology, rather than mined from the earth.  They have the same physical, chemical and optical properties as natural diamonds, but with some key advantages: they are more affordable, more ethical and more environmentally friendly. Technopak with its pulse on major trends in

Artificial intelligence (AI), particularly Generative AI, has taken the world by storm. It seems inevitable then that AI in Management in Consulting will become a trend to reckon with.  According to a survey by McKinsey, AI adoption has more than doubled since 2017, with 50% of respondents reporting using AI in at least one business