Beauty & Wellness
Revolutionize Your Beauty & Wellness Journey with Technopak: Transformative Strategies for a Competitive Edge
Beauty & Wellness
Fostering Progress in the Beauty & Wellness Sector
One of the high growth sectors in India, beauty & wellness is a recent addition to our focus sectors.
With an uptick in disposable incomes and rising awareness on self-care and wellbeing, the sector is witnessing a rapid evolution. This is reflected in style consciousness in customers and proliferation of new and existing brands in the ecosystem. The prevailing trend is that of existing companies pivoting to digital and natural as consumers long for sustainability, quality and availability at affordable price points and utmost convenience.
We have been working in this space with Indian and international brands and PE firms over the years, but have now renewed our emphasis on this to subsume it as one of Technopak’s key sectors.
KEY SERVICE AREAS
CUSTOMER INSIGHTS
Applying holistic consumer and customer understanding to offer implementable business solutions
- Cognitive AI led research
- Shopper Insights
- Trends Insights
- Design and Innovation Insights
- Marketing Communications
- Advertising and promotions effectiveness
DIGITAL ADOPTION /D2C
Navigate the digital landscape to appreciate its relevance for their businesses and operations and to matchmake appropriate digital solutions that serve their purpose
- Contextualize the digital transformation journey
- Technology option evaluations across the value chain
- Technology vendor partnerships
BESPOKE RESEARCH
Specific questions around policy support, advocacy, investment thesis among others answered through grounds-up research and investigation involving stakeholders across the value chain and cognitive AI tools
- Research support for public market listing
- Impact assessment studies
- Evaluation of sectoral trends and shifts
- Sector reports for Industry bodies
- Customer segment analysis
- Market Opportunity mapping
COMMERCIAL DUE DILIGENCE
In-depth insights in our sectors of focus and their application for commercial due diligence and Industry Reports on behalf of investors
- Business model assessment
- Risk assessment
- Benchmarking of revenue and cost drivers
- Total addressable market opportunity evaluation
- Assessment growth and cost drivers assumptions etc.
- Scenario modelling for business and financial plans