India’s demographic landscape is evolving, revealing a burgeoning class of affluent senior citizens. They’re a force to be reckoned with, boasting significant numbers and formidable spending power. Despite this, their presence in mainstream marketing, especially in sectors like fashion, beauty, durables, and automobiles, remains sparse. It’s a curious oversight, given their potential as consumers. Senior citizens are not just numbers; they are decision-makers, trendsetters, and a rapidly growing, affluent generation. It’s high time brands rethink their strategy and include this vital segment in their narrative.
“Through this acquisition, Zomato will be looking to gain market share. It may even look to include ticket booking as an option on its Blinkit platform,” says Ankur Bisen, senior partner and head, consumer food and retail at Technopak Advisors.
This article in Business Outlook delves deeper: https://business.outlookindia.com/corporate/why-zomato-is-thinking-of-buying-paytms-tickets-booking-business
ABOUT THE ZOMATO-PAYTM EXCHANGE
Zomato, the food delivery giant, is currently in preliminary discussions to acquire Paytm’s movie ticketing business. This move is part of Zomato’s strategic plan to strengthen its ‘going out’ segment, which includes dining out, events, and entertainment services. Paytm’s movie ticketing and events company, which falls under its marketing services sector, generated revenues of 17.4 billion rupees. The acquisition talks are aimed at expanding Zomato’s offerings to provide a more comprehensive service to its users, encompassing a broader range of activities and experiences. Both companies have confirmed that the discussions are in the early stages and that no binding decision has been made yet. If the deal is finalized, it would mark another significant expansion for Zomato, which previously acquired Uber Eats in 2020 and Blinkit in 2021. For Paytm, divesting this business could allow it to concentrate more on its core financial services. The potential acquisition is being closely watched as it could significantly impact the entertainment and events market in India.
READ MORE AT: https://business.outlookindia.com/corporate/why-zomato-is-thinking-of-buying-paytms-tickets-booking-business
