In a dynamic market where celebrity brands often face the challenge of scaling up, Ankur Bisen, Senior Partner, Retail and Consumer Goods at Technopak Advisors, sheds light on the trend of celebrities floating their lifestyle and retail brands
“There is a lot of fragmentation in the market today… so bringing a celebrity onboard will help create a pull with the consumers and produce faster results.” – Ankur Bisen, Technopak Advisors
In a dynamic market where celebrity brands often face the challenge of scaling up, Ankur Bisen, Senior Partner, Retail and Consumer Goods at Technopak Advisors, sheds light on the trend of celebrities floating their lifestyle and retail brands but later entrusting them to established firms for reaching scale and sustaining their viability. The article in Live Mint articulates that the recent trend shows that while celebrities can kickstart a brand, it’s the association with larger entities that sustains growth and maximizes reach.
Explore the journey of celebrity brands from launch to acquisition. Ankur highlights the market’s fragmentation and the strategic edge that celebrity involvement brings. From Alia Bhatt’s Ed-a-mama to Hrithik Roshan’s HRX, discover the business acumen behind these brands’ growth and transitions.
Uncover the full story and gain expert insights into the future of India’s apparel industry.
READ MORE AT: https://www.livemint.com/news/how-celebrity-brands-finally-reach-the-point-of-sale-11711267888336.html
