As Devyani Food Industries Limited, a franchise owner of KFC & Yum! Brands, forays into a new South Asian market in Thailand, Ankur Bisen, senior partner & head, retail, consumer products and food at Technopak weighs in on its duel with Jubilant Foodworks the Asian franchise holder of Domino’s.
Ankur Bisen on Devyani’s Thailand Market Expansion
As Devyani Food Industries Limited, a franchise owner of KFC & Yum! Brands, forays into a new South Asian market in Thailand, Ankur Bisen, senior partner & head, retail, consumer products and food at Technopak weighs in on its duel with Jubilant Foodworks the Asian franchise holder of Domino’s.
Ankur believes: “The shifting trend towards burgers and fried chicken has given wings to KFC that is now the growth bet of Devyani. The latter’s performance is a catch up growth that earlier lost steam due to shifting position on Pizza Hut. Though Devyani Foods is still 60% of Dominos in scale; in FY 23, it posted better performance on FCF and ROCE in absolute terms compared to that of Jub Foods.”
READ MORE AT: https://themorningcontext.com/business/the-fried-chicken-strategy-behind-devyani-internationals-growth
